A little while ago, I put out a call on Twitter for a free sidebar ad design. My motives were two-fold: 1) I needed a break from the project I was working on, and 2) I wanted to publicize the fact that ad design is one of the design services that I offer, and could use these freebies as examples of my work.
Magda of Twisted Thread & Hook answered the call. She runs a shop specializing in wonderful handcrafted rugs and mats with a nautical twist. Based on her current branding (heavy on the blue) and product line-up, these are the ads I came up with for her:
I focused on the texture of her products, but kept the blue look and font styling. I also used the doily element from shop banner as a larger decorative element. I did a whole coordinating set, rather than just one size, so that the new ads would be versatile.
Magda said she loved them, and I guess it was true because then she hired me to design some new business cards for her! The current cards she was using were just too small to read, and she wanted to give them a refresh overall. See what I did:
You’ll notice that one of those front designs matches the new ads we had done. Her reaction? “These look great! I cannot decide which one I like better!” Luckily, she didn’t have to, as Moo printing lets you have multiple different designs on one side of the card. And now she has a fun refresh for her existing brand! She was a pleasure to work with, as well. Don’t forget to go visit her shop!
If you’re looking for a little spring cleaning for your brand, I can help you out, too. Check out the design services that I offer, and drop me a line.
What do you think of Magda’s refresh? When’s the last time you gave your business a facelift?